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IDSA (Intagreat Digital Solutions Africa) is a dynamic digital sales house in Africa, driven by a collective of passionate and dedicated media experts committed to providing top-notch digital solutions to brands and agencies across the continent. We prioritize brand safety, ensuring our media solutions reach real audiences at scale while delivering on attention metrics to fuel brand growth. We’re believers in the power of data-driven decisions combined with the artistry of emotive story telling and human overlay.
Digital is not just about performance – it has a bigger role to play
Not all video is equal
Viewability and what that means
Ad fraud is real – buy real media with brand safety being a key component
Don’t complicate it
Adding the human touch
Digital is not just about performance – it has a bigger role to play
Ad fraud is real – buy real media with brand safety being a key component
Not all video is equal
Don’t complicate it
Viewability and what that means
Adding the human touch
Driving digital solutions to real audiences that deliver on attention and driving brand growth
Driving digital solutions to real audiences that deliver
on attention and driving brand growth
We are a small team of diversely skilled media gurus, bringing a complimentary blend across all sectors of the industry, making our combined talent and experience a tough lot to beat. We are grounded in our beliefs, and put relationships with our clients and partners at the forefront of everything we do.
Group Strategic Advisor
Lufuno began his investment banking experience with Nedbank Capital in 2009…
Managing Director
Leigh is a media professional with over two decades of experience, began her journey…
Managing Director
Owen Williams is a seasoned advertising and media professional with over 20 years of experience…
Commercial Business Lead
I have 18 years media experience, of which 15 years has been in agencies where my focus and…
Group Head of Operations
Farrah is a seasoned marketing professional with a 22-year journey, specializing in…
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AFRICA HEAD OFFICE:
Group Strategic Advisor
Lufuno began his investment banking experience with Nedbank Capital in 2009. Following his time on Nedbank’s Global Commodity Finance desk, Lufuno joined Phembani Group’s investment team, where he was involved in originating, negotiating, implementing and post investment managing transactions across a wide range of sectors.
In 2016 Lufuno co-founded RELA Alternative Investments, a closed-end passively managed investment firm. In 2018 Lufuno co-founded Chase & Willow Capital and took on the executive role of Managing Director.
Managing Director
Leigh is a media professional with over two decades of experience, began her journey at Primedia Broadcasting Johannesburg, immersing herself in radio for seven years. In 2009, she founded Intimedia, a boutique consultancy known for its owner-managed approach, delivering tangible results across media platforms. Leigh’s commitment to core values like transparency and client-centricity propelled Intimedia’s success. In 2021, she expanded her vision with Intagreat, focusing on crafting bespoke media strategies for African clients, driving both brand and business growth through viewable and attentive advertising.
Managing Director
Owen Williams is a seasoned advertising and media professional with over 20 years of experience. Passionate about strategic media thinking, he focuses on delivering real media metrics to achieve clients’ marketing and business objectives. He envisions an advertising industry characterized by honesty, aiming for a digital paid environment free from ad fraud. His dream is for publishers and platforms to deliver 100% quality, viewable and attentive advertising to consumers precisely when they need it.
Commercial Business Lead
I have 18 years media experience, of which 15 years has been in agencies where my focus and skillset has been in client and commercial management for both local and global blue-chip clients. I have a strong passion for client and team management, implementing solution based operational efficiencies, and building honest and genuine connections. My three values in life are People. Passion. Purpose.
Group Head of Operations
Farrah is a seasoned marketing professional with a 22-year journey, specializing in design, advertising, event planning and media management. Her passion for these fields is evident in her meticulous and detail-oriented approach, ensuring each project she tackles is executed with precision and creativity. Farrah’s wealth of experience contributes to her ability to navigate the dynamic landscape of marketing with finesse and innovation.